So now, I attempted my 3rd go around with Myspace Advertising and again, I chose the niche site as the landing page.  This site is making me about $200 a month now, I thought I would see if I could increase that with Myspace.

Ad Information

Since I am promoting Iron Man Collectibles, I knew I had to target an audience that was into things like the movie, action figures and comic, for sure.  These types of people love to shop, collect and spend big $$$ on ebay.  Below I listed who I targeted for this campaign.

Demographics

• Males only
• 18-30
• Education – all
• Relationship – all
• Perental Status – no preference

Geographics

• National – US

Interests

• Comics, Batman, X-men, Iron Man

I thought about it for only 10 minutes or so before I started the campaign and Myspace only gives you a few options when it comes to targeting interests.  I really like Facebook better for this, but I felt that promoting this site would be better on Myspace.

My PPC was set at .50 (about half way between recommended), I set my budget to $25 per day for a total campaign budget of $75.  That means I will spend $25 per day, but never more than $75 total.  In this case, it only took 3 days to reach my maximum.

As you can see, my CTR was .20% which I guess isn’t all that bad.  I did like to see the 74,432 ad views though.  I targeted a larger group than I thought and maybe could have narrowed that down a bit, on the other hand, I did go through all my clicks in under 3 days!  That is nice to see as well.  If my clicks would have taken 2 weeks, I would have had to look at who I was targeting and maybe clean that up a bit.  It looks like I targeted the right group fo clickers, that’s a plus!

Where Did All The Clickers Go?

Since we know that I am promoting a niche site hooked up through ebay, I also checked the stats available from the EPN.  Right now, it is showing about 49 clicks through to ebay on these 3 days.  I checked my EPN stats and I can see the clicks through to ebay.  Since the cookies are good for 7 days, I will have to update you on the actual amount of $$$ the clicks made.

Stay tuned!

Campaign Details

For this campaign I wanted to try a dating website for married couples.  I know it’s not something I like to promote either, but with over 50% of marriages in disrepair, I thought it might be a niche to make money in.  So I chose an offer through Neverblue from the Ashley Madison Agency.  They have a 100% affair guarantee and the payout is a whopping $37.50 per sale for males AND females.  With a secondary payout of $2.25 just for a female sign up.  With two ways to make some money, I thought it was a good offer to try.

Myspace Targeting and PPC

What I did for this ad was put it out there for everyone from 18-65+ from the west coast only.  With a higher concentration of population and, of course, Hollywood, in the West Coast, I figured it was worth a try.  I left everything else open, including interests, education, relationship and parental status.

I went with the max recommended cost per click at .75.  This would ensure that I get max impressions and possible more conversions.  Of course that only leaves me with 34 clicks.  Not many, but I wanted to add to be shown as much as possible.

Overall Stats and Profit

The ad ran for 2 days with the majority of the clicks coming the second day.  With a total impressions of over 90,000 for that day alone, you would think that you could get a couple conversions.  Well, I didn’t.

• Over 90,000 impressions
• 34 clicks to be exact
• Total cost of $25.00
• Total revenue of $4.50 (for two female sign ups)
• Profit of -$20.50

I did take a couple of notes this time around and am hopefully will be making a tad bit more on my next campaign coming up after the Thanksgiving holidays.

Do you have any thoughts on ways to make an ad like this work better on Myspace?

With Mother’s Day right around the corner, I thought it might be a good way to try it out on a major holiday.  The problem was I was already too late, it was about 2 weeks before Mother’s Day and I had some research and planning to do.  Not to mention I needed a landing page and/or domain name.

I decided on doing a 301 redirect directly to an offer available through NeverBlueAds.com.  It was an offer by DeLaFlowers.com.  The offer paid out $12/sale through the website.  The reason I chose to do a 301 redirect was because I didn’t have time to create a landing page.  The reason I didn’t have time to create one?  Because I have never done it and really wasn’t sure what work went into one and if I could get it done in time.  Lesson learned, read on. :)

So, I registered the domain with GoDaddy.comand setup the easy 301 redirect, permanently.  Once thatwas all set, I was off to set up my campaign.  I chose to do it on Ask.com thinking that I would be able to get some conversions cheaper than if it was with Adwords.  I think I was right and even though less people use Ask.com for search, I think that enough use to make it worth my time.

I set up two ad groups, one with 5 keywords and the other with 2.  Both of them were pointing to my domain name (www.mothers-day-specials.com) that was now permanently redirected to the offer.  With keywords like “flower specials”, mothers day flowers and flower free shipping, I thought I had a pretty good handle on whatever people were searching for around Mother’s Day.

I loaded my account with $50 and turned it on about 1 week before the holiday, figuring people that needed items shipped to far away locations.  Now that we have it turned on we can slowly watch as the clicks start to add up.  The stats are as follows:

The campaign ran from 4/25 to 5/11, my average position for the ads were 1.11, with an average CPC of .42.  The campaign had 119 clicks (23 of which were the day before) at a cost of $50 and ZERO conversions.  Yes, zero conversions.  I have no problem with that and I would have to say the biggest reason was that it may have been sales related.  I am not sure if the 301 directly to the offer made any difference, but you just never know.

The point is that I tried and was able to see results.  From those results I could figure out a couple of things for next time and I guess that is the whole point.  I think the next type of offer I will try is a simple email or zip submit.  Those tend to convert a little better, at the same time, are a little harder to make a lot of money on.  If I can find one that will convert for cheap clicks, that will be the major difference.