Campaign Details

For this campaign I wanted to try a dating website for married couples.  I know it’s not something I like to promote either, but with over 50% of marriages in disrepair, I thought it might be a niche to make money in.  So I chose an offer through Neverblue from the Ashley Madison Agency.  They have a 100% affair guarantee and the payout is a whopping $37.50 per sale for males AND females.  With a secondary payout of $2.25 just for a female sign up.  With two ways to make some money, I thought it was a good offer to try.

Myspace Targeting and PPC

What I did for this ad was put it out there for everyone from 18-65+ from the west coast only.  With a higher concentration of population and, of course, Hollywood, in the West Coast, I figured it was worth a try.  I left everything else open, including interests, education, relationship and parental status.

I went with the max recommended cost per click at .75.  This would ensure that I get max impressions and possible more conversions.  Of course that only leaves me with 34 clicks.  Not many, but I wanted to add to be shown as much as possible.

Overall Stats and Profit

The ad ran for 2 days with the majority of the clicks coming the second day.  With a total impressions of over 90,000 for that day alone, you would think that you could get a couple conversions.  Well, I didn’t.

• Over 90,000 impressions
• 34 clicks to be exact
• Total cost of $25.00
• Total revenue of $4.50 (for two female sign ups)
• Profit of -$20.50

I did take a couple of notes this time around and am hopefully will be making a tad bit more on my next campaign coming up after the Thanksgiving holidays.

Do you have any thoughts on ways to make an ad like this work better on Myspace?

The ad was approved on the 29th and I have all the results from that $25 campaign.  It only took me 5 minutes to throw together a simple ad with my domain name as the text and a picture of Iron Man as the background.  I loaded my account with the minimum $25 and let the ad rip at a recommended bid of .36/click (at .36, myspace estimated 70 clicks).

A Little Background

I used the fantastic “Facebook-like” targeting features to get my ad shown to males, ages 14-30, that live the US only.  I just figured that was the group most likely to click.  I didn’t want to blow my CTR on tens of thousands of views that didn’t get me clicks.  The group included interests in Comic Books & Superheroes, X-Men, Comics, naturally.

The Results

I wanted max exposure since the Iron Man DVD release was going to be talked about a lot.  The very next day my ad was shown over 28,000times and yielded me 40 clicks.  I was pretty impressed with the results.  After the entire $25 campaign was over, which lasted only 4 days, the money earned was a grand total of $35.58from 100 clicks to ebay. 

The Myspace ad only shows 90 clicks to my ad, so the other 10 would have been clicks from search engine traffic, most likely.  Of those 4 days you can see the clicks were the best the day AFTER the DVD release.  I am not saying that had 100% to do with the clicks, but I am sure that it helped.

Summary

• Money Spent:  $25
• Money Earned:  $35.58
• Total Profit:  $10.58
• Total Views:  43,430
• Total Clicks: 90
• Ending CTR:  .21%

I can happily say that my $25 spent on my first Myspace advertising campaign was well worth it.  Will it work for everyone?  I don’t think so, but if you play around with your ads and adjust your targeting correctly, you just might find the sweet spot.  I think it works better than Facebook, but they might not really even be comparable at this point. 

Granted I only made $10, but more importantly, this is the FIRST time I generated a profit in any type of PPC, so that is well worth it to a beginner!

Have you seen any results via Myspace Advertising?