In my opinion, this was bad for the $75 that I spent to gain traffic to my site.  I really am not sure how to track what clicks came from Myspace through my site to ebay, but on the days the campaign ran, I got a total of 49 clicks to ebay.

At this time, my monthly balance is nothing stellar, but I see almost no return on my investment in Myspace advertising.  I really didn’t know what to expect, but I really thought I was targeting users very well and those that clicked through would have bid for sure.  I really can’t expect that every single click will WIN a bid, it’s not like just clicking through and BUYING.  The user still have to WIN the auction.

With this bad news I wasn’t even going to post screenshots, but I think that before I advertise my own site on Myspace again, I am going to have to find a better way to track the clicks.  This would be just so that I feel comfortable reporting the results.

Myspace advertising is still plenty worth it and the one thing that I would announce to those that follow this blog for advise, make sure you realize what audience you are trying to reach and how LARGE that audience is.  If you are going to get views up the ass, make sure it’s worth what you are paying for clicks.

I am not giving up, I have a couple of other sites AND affiliate offers that I know will still work on Myspace, so stay tuned.  If you have had success with Myspace, why not leave a comment here and let us all know how it went!

Campaign Details

For this campaign I wanted to try a dating website for married couples.  I know it’s not something I like to promote either, but with over 50% of marriages in disrepair, I thought it might be a niche to make money in.  So I chose an offer through Neverblue from the Ashley Madison Agency.  They have a 100% affair guarantee and the payout is a whopping $37.50 per sale for males AND females.  With a secondary payout of $2.25 just for a female sign up.  With two ways to make some money, I thought it was a good offer to try.

Myspace Targeting and PPC

What I did for this ad was put it out there for everyone from 18-65+ from the west coast only.  With a higher concentration of population and, of course, Hollywood, in the West Coast, I figured it was worth a try.  I left everything else open, including interests, education, relationship and parental status.

I went with the max recommended cost per click at .75.  This would ensure that I get max impressions and possible more conversions.  Of course that only leaves me with 34 clicks.  Not many, but I wanted to add to be shown as much as possible.

Overall Stats and Profit

The ad ran for 2 days with the majority of the clicks coming the second day.  With a total impressions of over 90,000 for that day alone, you would think that you could get a couple conversions.  Well, I didn’t.

• Over 90,000 impressions
• 34 clicks to be exact
• Total cost of $25.00
• Total revenue of $4.50 (for two female sign ups)
• Profit of -$20.50

I did take a couple of notes this time around and am hopefully will be making a tad bit more on my next campaign coming up after the Thanksgiving holidays.

Do you have any thoughts on ways to make an ad like this work better on Myspace?