I wanted to take this free money and make the most I could from it.  So the planning started.  What affiliate network would I use and what type of offer could I peddle to FaceBook?  I know most college students are all over the website so I thought I would pick an offer that might grab the attention of 18-24 year olds.

I choose a couple of different offers because in the past I had a hard time getting an ad approved at Facebook.  If you are thinking of advertising with them, READ the terms and conditions, it will save you TONS of time.

Since you get to choose your audience, I wanted to try and get one that was targeted for a specific offer.  I thought I might be able to get more clicks that way.  Going with a larger audience for a more general ad doesn’t seem to work well.

I went with a GameFly trial offer that I found on RocketProfit.com.  The offer was for $22 on a successful trial sale.  Plans started at $8.95 and it includes a 10 day trial.  With free shipping both ways I thought it might be a good seller for college age Facebook users.

Let’s take a look at the stats:

I targeted men between 18 and 24 in the US that liked computer games, Nintendo Wii, PS3, Video Games or Xbox.  I thought it was a nice chunk of users.

The ad was paid for by my Facebook coupons, so I went all out at $1.00 per click to start.  I realized later the coupons flooded the ad space with outragous per click costs because everyone was getting free clicks, more on that later.

After about 330,000 impressions I have a total of 85 clicks!  I thought it was going pretty well.  I really didn’t think the CTR would be good, but .02 was looking real bad.  Then I looked at my RocketProfit.com account and say a total of $22!  I was shocked, but was glad to see SOMETHING, plus, it was free money so it was $22 profit

So I spent about $72.54 of my coupons on a 3 day ad and I think I will be skipping it as part of my money making experiments, at least for now.  It would be a total loss if I was using real money.  Maybe the target wasn’t good enough or the legnth of the campaign was too short.  Facebook also has a long list of “no-no’s” that really limits what ads you can show, I recommend reading those all the way through.

I will have to look at it a little deeper and see if I come up with any reason to give it a try again, especially with my money.

Have you had any success with Facebook ads?