Recently, I posted a video on how easy it was to setup an ad on Myspace.com. That same day I had created an ad for my Iron Man Collectibles website. Since the DVD release was the 30th of September, I wanted to hit it up early on Myspace, figuring they took a day or two to approve ads.
The ad was approved on the 29th and I have all the results from that $25 campaign. It only took me 5 minutes to throw together a simple ad with my domain name as the text and a picture of Iron Man as the background. I loaded my account with the minimum $25 and let the ad rip at a recommended bid of .36/click (at .36, myspace estimated 70 clicks).
A Little Background
I used the fantastic “Facebook-like” targeting features to get my ad shown to males, ages 14-30, that live the US only. I just figured that was the group most likely to click. I didn’t want to blow my CTR on tens of thousands of views that didn’t get me clicks. The group included interests in Comic Books & Superheroes, X-Men, Comics, naturally.
The Results
I wanted max exposure since the Iron Man DVD release was going to be talked about a lot. The very next day my ad was shown over 28,000times and yielded me 40 clicks. I was pretty impressed with the results. After the entire $25 campaign was over, which lasted only 4 days, the money earned was a grand total of $35.58from 100 clicks to ebay.
The Myspace ad only shows 90 clicks to my ad, so the other 10 would have been clicks from search engine traffic, most likely. Of those 4 days you can see the clicks were the best the day AFTER the DVD release. I am not saying that had 100% to do with the clicks, but I am sure that it helped.
Summary
- Money Spent: $25
- Money Earned: $35.58
- Total Profit: $10.58
- Total Views: 43,430
- Total Clicks: 90
- Ending CTR: .21%
I can happily say that my $25 spent on my first Myspace advertising campaign was well worth it. Will it work for everyone? I don’t think so, but if you play around with your ads and adjust your targeting correctly, you just might find the sweet spot. I think it works better than Facebook, but they might not really even be comparable at this point.
Granted I only made $10, but more importantly, this is the FIRST time I generated a profit in any type of PPC, so that is well worth it to a beginner!
Have you seen any results via Myspace Advertising?
Was just chilling on twitter and caught this. Didn’t even know you COULD advertise on myspace. Not the biggest “catch” but you still turned a profit.
Thanks for sharing,
@bloggeries
Yeah, I was turned onto it a couple weeks ago. I just wanted to do a $25 test and it turned out in the black, so it was all good.
It’s so easy to use their system, I am going to do some research and see if I can hit another one.
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