A couple of months ago I posted about how easy it was to set up an ad on Myspace.  Since then, I have also attempted to two campaigns and posted about them here and here.  The first was an attempt at promoting a dating site that wasn’t really done all that well.  The second was for a niche site that I created and seemed to go much better once I had the targeting feature all figured out.

So now, I attempted my 3rd go around with Myspace Advertising and again, I chose the niche site as the landing page.  This site is making me about $200 a month now, I thought I would see if I could increase that with Myspace.

Ad Information

Since I am promoting Iron Man Collectibles, I knew I had to target an audience that was into things like the movie, action figures and comic, for sure.  These types of people love to shop, collect and spend big $$$ on ebay.  Below I listed who I targeted for this campaign.

Demographics

• Males only
• 18-30
• Education – all
• Relationship – all
• Perental Status – no preference

Geographics

• National – US

Interests

• Comics, Batman, X-men, Iron Man

I thought about it for only 10 minutes or so before I started the campaign and Myspace only gives you a few options when it comes to targeting interests.  I really like Facebook better for this, but I felt that promoting this site would be better on Myspace.

My PPC was set at .50 (about half way between recommended), I set my budget to $25 per day for a total campaign budget of $75.  That means I will spend $25 per day, but never more than $75 total.  In this case, it only took 3 days to reach my maximum.

As you can see, my CTR was .20% which I guess isn’t all that bad.  I did like to see the 74,432 ad views though.  I targeted a larger group than I thought and maybe could have narrowed that down a bit, on the other hand, I did go through all my clicks in under 3 days!  That is nice to see as well.  If my clicks would have taken 2 weeks, I would have had to look at who I was targeting and maybe clean that up a bit.  It looks like I targeted the right group fo clickers, that’s a plus!

Where Did All The Clickers Go?

Since we know that I am promoting a niche site hooked up through ebay, I also checked the stats available from the EPN.  Right now, it is showing about 49 clicks through to ebay on these 3 days.  I checked my EPN stats and I can see the clicks through to ebay.  Since the cookies are good for 7 days, I will have to update you on the actual amount of $$$ the clicks made.

Stay tuned!