The holidays bring many of the same things every year, a new Christmas tree, baking cookies, visiting family and, of course, Lexus commercials on TV. You know the one I am talking about, right? The husband runs out and gets his wife (or in Tiger’s case, mistress) a new Lexus and parks it in the driveway with a BIG RED bow on it (costing dealers almost $300 each AND must be returned post-surprise)!
I started to think about how long I have seen this commercial in December and I can remember it on TV for a long time. Of course, before my internet marketing days, I wouldn’t have thought about what Lexus was trying to pull with the commercial, but now, that’s all I thought about.
The Lexus car commercials make it seem like it is very possible to purchase a $30,000 to $100,000 car as a gift for a loved one, but it is hardly a decision an average joe can make. How many Lexus vehicles are sold in December? Do you think that Lexus makes big profits from people buying these cars as gifts?
I think that the Lexus commercials are a good ploy and that the dealerships probably do sell more Lexus than other months. Why do I think this? Well, those that have the money to do so, would love to spend before the year is up. Also, those that have the money love to buy expensive things, especially for loved ones.
I read about a dealership in Wisconsin that actually says that he sells 1/2 a dozen of these vehicles just as gifts every December. That is quite a bit in my opinion even for those that live in Wisconsin. There aren’t many celebs or rich folks just walking around the state as they have in California, or New York.
Why I think the commercial is STILL on? Lexus knows the commercial works. They hear from dealers that see sales go up during that time and they will continue to show it for Decembers to come.
What does this have to do with internet/affiliate marketing? It’s simple. We all that when we find a promotional method or offer that makes us the most money (like the Pepsi or Subway offers) we stick with that method until the money stops coming in. If it doesn’t, like in the case of Lexus, then we do NOT stop the method.
Always keep your eye out for ways that big businesses are promoting their products and see if you can implement these methods in your every day affiliate marketing strategies.